Senior Product Marketing Manager - API & Agentic Banking

Any Office or Remotefull timeRemote

Senior Product Marketing Manager - API & Agentic Banking at Mercury · Lumi · Lumi

senior

$171k–$214k

H1B: yes

Mercury Senior Product Marketing Manager at Mercury owns GTM strategy for API and platform products, driving adoption and presence in developer and AI ecosystems. This role develops customer insights and leads multi-channel marketing programs.

Responsibilities

Own GTM strategy for Mercury s platform products — API, CLI, and MCP — including ICP definition, messaging positioning, and end-to-end launch planning and execution.
Build Mercury s presence in the developer and AI-builder ecosystem: developer communities, technical content, docs-as-marketing, GitHub, Discord, Hacker News, and beyond.
Develop deep customer and market insights through qualitative and quantitative research and competitive intelligence — and use them to shape product, growth, and roadmap decisions.
Drive acquisition and adoption by designing and executing multi-channel marketing programs and growth experiments in partnership with product, engineering, and creative teams.
Champion the voice of developers and AI builders across the organization, ensuring their needs meaningfully influence product development and prioritization.
Measure, analyze, and optimize performance to refine GTM strategies and inform future platform investments.
Be a driving force in the AI marketing strategy for Mercury, establishing overall narrative, identifying trends for new product or marketing opportunities, and helping shape the AI banking vision.
You should have :
8+ years of B2B product marketing experience, with at least 2 years focused on developer products, APIs, or AI platforms
Demonstrated GTM ownership: you ve built messaging positioning, defined ICPs, launched products, and driven sustained adoption, ideally for 0-to-1, AI-native, or early-stage products
Genuine fluency or interest in the current AI and agentic tooling market, you understand how MCP and CLI work, know the major LLM providers and agent frameworks, and can speak credibly with developers and founders building AI-native applications
Hands-on experience with developer marketing channels: docs sites, developer communities, technical content, and bottom-up adoption motions

Qualification

Fintech experience is a plusExperience with data analysisUS employees in New York CityEmployees outside of New York City

Required

8+ years of B2B product marketing experience
At least 2 years focused on developer products, APIs, or AI platforms
Demonstrated GTM ownership including messaging, ICP definition, product launches, and sustained adoption

Preferred

Fintech experience is a plus
Ability to read and write technical / API documentation
Experience with data analysis, SQL is a plus
The total rewards package at Mercury includes base salary, equity (stock options), and benefits.
Our salary and equity ranges are highly competitive within the SaaS and fintech industry and are updated regularly using the most reliable compensation survey data for our industry. New hire offers are made based on a candidate’s experience, expertise, geographic location, and internal pay equity relative to peers.
Our target new hire base salary ranges for this role are the following:
US employees in New York City, Los Angeles, Seattle, or the San Francisco Bay Area: $171,000 - $213,700
Employees outside of New York City, Los Angeles, Seattle, or the San Francisco Bay Area: $153,900 - $192,300