Site Experience Discovery Strategy

Influence and lead end-to-end execution of the site experience strategy, inclusive of navigation, taxonomy, landing pages, and curated collections — delivering a cohesive, conversion-oriented customer journey across mobile and desktop

Manage and continuously optimize discovery and smart merchandising tactics, including sort logic, search relevance, and guided selling experiences, partnering with Analytics to evaluate performance and apply learnings

Partner with Marketing, Creative, and Planning to translate brand priorities, campaigns, and assortment strategy into high-impact site placements

Identify opportunities to use existing site real estate more effectively and propose new ways to drive discovery, engagement, and AOV

Analytics Performance Reporting

Maintain core site performance reporting — conversion, AOV, site search, and content engagement — within a framework defined by the Director of Digital Commerce

Provide ongoing, day-to-day coaching to the Site Content and Site Merchandising Senior Associates on interpreting performance data and translating it into actionable recommendations

Partner with the broader Analytics function to evaluate test results and surface insights that inform site strategy

Operational Excellence Playbooks

Maintain and reinforce best practices of the Brooklinen site operating manual, defining standards for product launches, promotional periods, and the “perfect” PDP and PLP

Identify and implement workflow improvements across the team with guidance from the Director of Digital Commerce that ensure consistency, quality, and efficiency across all site updates throughout the year

Manager, Site Experience & Operations

Responsibilities

Benefits

Company

Brooklinen

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