VP, Creative Director at Brooklinen · Lumi · Lumi

Responsibilities

Build on and evolve Brooklinen’s creative platform and brand expression in close partnership with the CMO — ensuring the brand remains culturally relevant, creatively differentiated, and commercially impactful.
Lead and inspire a multidisciplinary creative team across Art Direction, Design, Copy, Content and Organic Social, fostering a highly collaborative, creatively ambitious, and experimentation-driven environment.
Champion a social-first creative approach, developing ideas designed to travel fluidly across TikTok, Instagram, Paid/Organic Social, Influencer, CTV, Email, Retail, and IRL experiences — not simply adapting traditional campaigns into social formats.
Drive innovative creative development from concept through execution, ensuring ideas are strategically and consumer grounded, culturally resonant, visually compelling, and performance-minded.
Push Brooklinen’s storytelling and content ecosystem forward through AI, emerging formats, creators, partnerships, trends, and platform behaviors — with a strong understanding of how consumers engage with brands today.
Lead the development of breakthrough campaigns and social-native storytelling that connect Brand to Product and increase product consideration, engagement, and brand affinity.
Partner closely with Brand Marketing, Growth, Retention, Merchandising, Product Design, and E-commerce teams to ensure creative is aligned to both business priorities and customer insights.
Lead and manage Ecommerce photography and creative experience on site.
Work closely with the Director of Brand Operations to prioritize initiatives, manage workflows, and optimize team resourcing in a fast-moving environment.
Build a culture of creative experimentation and learning — leveraging testing, audience insights, platform analytics, and performance data to continuously improve creative effectiveness.
Ensure consistency and evolution of Brooklinen’s visual identity, voice, and tone across all customer touchpoints while continuing to push the brand into new and unexpected territory.
Stay deeply connected to trends across interiors, fashion, design, media, technology, social platforms, and culture at large — bringing fresh perspective and inspiration into the organization.

VP, Creative Director

Responsibilities

Benefits

Company

Brooklinen

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