Senior Manager, Demand Generation

Foster City, CA · Remotefull timeRemote

senior

$160k–$200k

H1B: yes

Replit The Senior Manager, Demand Generation at Replit leads the enterprise demand generation function, focusing on B2B campaign strategy and pipeline accountability. This role architects enterprise campaign programs to target and engage buyers throughout their journey.

Responsibilities

Own enterprise pipeline generation through campaign strategy, audience development, and creative programs
Partner with business leadership and finance to forecast pipeline targets, track performance, and present results in monthly and quarterly business reviews
Build lead scoring frameworks, funnel definitions, and pipeline attribution models in partnership with RevOps
Design and launch account-based marketing strategies targeting high-value enterprise accounts: account selection, engagement sequencing, and multi-touch campaign design
Create repeatable campaign playbooks across ABM, content syndication, webinar programs, and integrated field marketing
Partner with the AI-driven paid media optimization team to ensure B2B campaigns are measured, tested, and refined based on performance data
Collaborate with Content, Product Marketing, and Design to develop and iterate on high-performing assets across all stages of the buyer journey, from awareness through closed-won
Establish a rigorous testing culture across messaging, creative formats, CTAs, and landing pages to improve conversion and pipeline quality
Work with Sales and SDR teams to define ideal customer profiles, develop outbound sequences, and optimize lead handoff
Convert Replit's large base of individual users into qualified B2B opportunities by identifying expansion signals and building programs that drive enterprise adoption
Partner with Product and Analytics on product-qualified lead scoring and routing

Qualification

Deep expertise in ABM strategiesFull-Time Employee Benefits Include💰 Competitive Salary & Equity

Required

10+ years of demand generation experience, with 5+ years in B2B SaaS focused on enterprise customers
Proven track record building and scaling demand generation programs with demonstrated pipeline contribution and ROI
Deep expertise in ABM strategies: account selection, multi-channel orchestration, engagement measurement, and campaign creative direction
Hands-on experience with marketing technology (Marketo, HubSpot, Salesforce, 6sense, Demandbase) as a strategic user and stakeholder
Extensive experience establishing lead management frameworks: lead scoring, MQL/SQL definitions, and funnel optimization in partnership with Sales and RevOps
Strong analytical capabilities and obsessive focus on testing, ability to connect data from disparate sources, design experiments, interpret results quickly, and continuously improve performance
Proven ability to build cross-functional relationships across Sales, Product, RevOps, and Marketing teams
Track record converting PLG users into enterprise opportunities is a plus
Experience with sales engagement platforms (Outreach, Salesloft), intent data platforms, event marketing, or high-growth tech companies is a plus
This is a full-time role that can be held from our Foster City, CA office. The role has an in-office requirement of Monday, Wednesday, and Friday.
Full-Time Employee Benefits Include:
💰 Competitive Salary & Equity