B2B Product Marketing Manager at Oscar · Lumi · Lumi

Responsibilities

This role is foundational to building Oscar s B2B product marketing function. As a dedicated expert, this individual will operate across the full product lifecycle—deeply understanding our audiences, shaping how we position and deliver value, and ensuring our products resonate in market.
Reporting to the Associate Director of Product Marketing, this person will act as a strategic partner across Product, Sales, Design, and Research—translating market dynamics, competitive intelligence, and customer insights into clear product requirements and go-to-market strategies.
They will own the development of differentiated positioning and messaging frameworks that make complex insurance products and technical capabilities clear, credible, and compelling across key stakeholders including employers, consultants, brokers, and through them our members.
This role requires deep audience fluency. The Product Marketing Manager will define and evolve target personas, uncover insights that shape both product and GTM decisions, and ensure alignment between what we build and how we bring it to market.
Highly embedded in the business, this individual will be expected to understand and champion Oscar s growth strategy and long-term vision—driving alignment across teams and ensuring consistent, high-impact execution from roadmap through launch and beyond.
This person should be comfortable independently managing cross-functional stakeholders, representing our team in forums, and leveraging the AI tools available to improve efficiency and outcomes.
Work Location: This position is based in our New York City office, requiring a hybrid work schedule with 3 days of in-office work per week. Thursdays are a required in-office day for team meetings and events, while your other two office days are flexible to suit your schedule. #LI-Hybrid
Pay Transparency: The base pay for this role is: $117,576 - $154,318 per year. You are also eligible for employee benefits, participation in Oscar s unlimited vacation program and annual performance bonuses.
Execute Go-to-Market Orchestration to drive the end-to-end go-to-market lifecycle for products. This ensures seamless coordination from the initial concept and feature-to-benefit translation through to launch and member adoption.
Serve as a Strategic Domain Expert. Act as the primary marketing point of contact. You will proactively identify market needs and represent the "Voice of the customer" in cross-functional forums. This ensures that product developments align with member lifestyle goals.
Develop Positioning and Messaging Architectures: Transform complex technical frameworks into clear, motivating narrative structures. Own the development of messaging houses, value propositions, and reasons-to-believe (RTBs) that drive consistency across all touchpoints.
Collaborate with Product, Design, and Research: Partner with internal teams to synthesize member insights and UX research into actionable product requirements. Guide external vendors and agencies to ensure creative content and distribution strategies are grounded in strategic product truths.

Qualification

ExperienceNarrative ConstructionStakeholder ManagementProject OrchestrationAnalytical RigorHealthcare Benefits ExpertiseCustomer Market InsightB2B Channel StrategyTechnical Product FluencyTravel requiredAt OscarPay Transparency

Required

Bachelors degree or 4+ years commensurate experience
Experience: 4+ years relevant work experience in marketing, including experience with driving go-to-market strategies for new products
Narrative Construction: Demonstrated experience in Feature-to-Benefit translation, persona development, and drafting multi-channel messaging houses.
Stakeholder Management: Experience presenting GTM strategies and market insights to cross-functional leadership (Product, Sales, and Operations).
Project Orchestration: Proficiency in managing complex project timelines (e.g., 16-week cycles) and coordinating high-velocity asset production with Creative teams.
Analytical Rigor: Ability to use data to measure GTM success, including tracking conversion deltas, adoption rates, and member sentiment.

Preferred

Healthcare Benefits Expertise: Experience in health tech, insurance (payer), or adjacent regulated industries. Familiarity with the individual market and emerging employer models (e.g., ICHRA) is a strong plus.
Customer Market Insight: Strong track record of translating customer, broker, and market insights into product strategy, positioning, and go-to-market decisions.
B2B Channel Strategy: Experience supporting B2B or B2B2C distribution models—particularly working with brokers, consultants, or third-party partners—and developing materials that enable them to effectively sell and position solutions.
Technical Product Fluency: Ability to understand and communicate complex products, platforms, and digital experiences in a clear and compelling way to non-technical audiences.
Travel required:
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At Oscar, being an Equal Opportunity Employer means more than upholding discrimination-free hiring practices. It means that we cultivate an environment where people can be their most authentic selves and find both belonging and support. We re on a mission to change health care -- an experience made whole by our unique backgrounds and perspectives.
Pay Transparency: Final offer amounts, within the base pay set forth above, are determined by factors including your relevant skills, education, and experience. Full-time employees are eligible for benefits including: medical, dental, and vision benefits, 11 paid holidays, paid sick time, paid parental leave, 401(k) plan participation, life and disability insurance, and paid wellness time and reimbursements.

B2B Product Marketing Manager

Responsibilities

Qualification

Required

Preferred

Benefits

Company

Oscar

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