Senior Marketing Manager, LA at Rho · Lumi · Lumi

Responsibilities

We're hiring a Senior Marketing Manager to own Rho's presence in Los Angeles: community, partnerships, brand, demand, and customer growth. You'll own a pipeline number, a real budget, and a tight partnership with our local sales rep. You'll be on the ground - meeting with investors, visiting customer offices, showing up where it matters.
LA's founder ecosystem is one of the most diverse in the country. Defense and aerospace alongside consumer brands, media and entertainment, biotech, and a fast-growing tech layer underneath all of it. The founders building here span industries, backgrounds, and funding sources in ways that don't look like any other market. That's what makes it interesting - and what makes generic approaches fail.
We have early traction. Now time to help us grow it.
Own the pipeline number. Sourced pipeline, startup customers, attribution in Salesforce. You set the targets and drive them through every motion you run.
Grow our LA customer count. Identify and close expansion opportunities within our existing base, run in-person touches with high-value accounts, and host customer-only gatherings that deepen relationships and surface new ones.
Partner with our LA sales rep. You generate demand and build relationships; together you close. Tight collaboration on targeting, follow-up, and account coverage.
Get out in the market. Meet with VCs, family offices, and accelerators. Visit customer offices. Show up at the right events. This is not a desk job.
Build founder community across sectors. Host the events founders actually want to attend - dinners and roundtables that bring together builders from defense, consumer, media, and tech. Curate every guest list. Become a connector across LA's distinct founder communities.
Own vertical relationships. Build direct relationships with the accelerators, incubators, studio programs, and industry networks that feed LA's founder pipeline - from Techstars and LA Cleantech Incubator to entertainment and defense ecosystem programs.
Own how Rho shows up in market. Sponsorships, local press, activations, founder content. Partner with our brand and creative team to execute.
Run local growth experiments. Geo-targeted paid, branded search, ABM into top LA accounts, lifecycle nurture tailored to LA founders.
Define your own approach. No established playbook. You decide what works, run it, and document what you learn.

Qualification

6+ years of experience across marketingHigh agencySociable and naturally good with peopleComfortable working across industriesComfortable with data and financeA real network in the LA founderComfort with pipeline accountabilityStrong CRM hygiene

Required

6+ years of experience across marketing, community, partnerships, brand, or growth at a venture-backed company. B2B SaaS, fintech, defense tech, consumer brands, or media are all strong fits.
High agency. You don't wait to be told what to do. You form a point of view, act on it, and adjust. The VP of Marketing can be a thought partner, but can't be your operating system.
A track record of growing something - a business, a product line, a market, a community. You can point to before and after and explain what you did to move it.
Genuinely comfortable being out in the market. Meeting with investors, visiting customer offices, building relationships face to face. You'd rather be in a founder's office than on a Zoom.
Sociable and naturally good with people. Event marketing is a core part of how Rho builds in market, and you're the kind of person founders actually want to spend time with.
Comfortable working across industries. LA's founder base is not monolithic. You can move between a defense tech founder, a CPG operator, and a media entrepreneur and find the right footing in each conversation.
Comfortable with data and finance. You can read a pipeline dashboard, run a budget, interpret a growth experiment, and talk credibly with finance-minded founders. You don't need a data team to tell you how things are going.
A real network in the LA founder, operator, VC, or industry community - or a clear and credible plan to build it fast.
Comfort with pipeline accountability. You've owned a number. You know what sourced pipeline means and how to drive it.
Proven ability to host events founders actually want to attend and to build personal relationships that compound over time.
Strong CRM hygiene. You log relationships and touchpoints in Salesforce without being asked.
Excellent written and verbal communication. You can run a room of 30 founders and brief a marketing team on what you're seeing in market.

Senior Marketing Manager, LA

Responsibilities

Qualification

Required

Benefits

Company

Rho

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