Senior / Lead Product Marketing Manager, New Products at Zip · Lumi · Lumi

Responsibilities

We are looking for a Product Marketing Manager (experience dependent, we are open to hiring Senior up to Lead level) who will be responsible for managing the go-to-market strategy, positioning, and sales enablement programs for Zip’s emerging offerings. The ideal candidate for this position is a product marketing champion with exceptional communication abilities, creative flair, and strong analytical skills. You’re someone who can both build and execute, operate without a set playbook, and thrive in a fast-paced environment.
As a strategic cross-functional partner, you’ll drive alignment across our go-to-market, product, design, and engineering teams and engage in meaningful research with customers and the broader market. Example initiatives include spearheading launches of innovative procurement products, creating tools to boost sales effectiveness in new segments, interacting with analysts and trade press, and delivering presentations to customers, partners, and internal audiences.
Collaborate with product management and key executives to define the vision, strategy, and roadmap for Zip’s portfolio of products
Develop narratives and value propositions to effectively target buyers, analysts, press, internal teams, and partners
Partner with internal teams to create compelling content (one-pagers, sales pitches, webinar presentations, blogs, webpages, whitepapers, customer stories, etc.) that generate pipeline and accelerate sales
Deeply understand the competitive landscape and analyze competitors to identify strengths, weaknesses, opportunities, and threats
Collaborate with sales teams to build enablement programs, sales plays, and other critical materials that differentiate our solution
Monitor and analyze key performance indicators (KPIs) to measure the effectiveness of product marketing initiatives and identify areas for improvement
Identify new market opportunities and inform go-to-market strategies by gathering customer feedback, researching market trends, and understanding the regulatory landscape

Senior / Lead Product Marketing Manager, New Products

Responsibilities

Qualification

Required

Preferred

Benefits

Company

Zip

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